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Promotion of Tourism in Uttar Pradesh

Under the PRASAD scheme, two pilgrim sites in Uttar Pradesh namely Mathura and Vrindavan are amongst the 12 sites identified under the scheme. The following projects under the scheme have been sanctioned to the State of Uttar Pradesh during the year 2014-15:

(Rs. in Lakh)



Project Name

Amount Sanctioned


Development of Mathura-Vrindavan as Mega Tourist Circuit  Phase – II



Tourist Facilitation Centre at Vrindavan



Two new schemes i.e. ‘Swadesh Darshan’ and ‘PRASAD’ have been introduced by the Ministry of Tourism, Government of India.  Under the Swadesh Darshan scheme 12 theme based circuits have been identified for integrated tourism development in the country. These are Ramayana Circuit, Spiritual Circuit, Eco Circuit, Rural Circuit, Buddhist Circuit, Wildlife Circuit, North East Circuit, Krishna Circuit, Himalayan Circuit, Coastal Circuit, Desert Circuit and Tribal Circuit. The State of Uttar Pradesh is covered in many of these circuits.


Development and promotion of tourism is primarily the responsibility of the State Governments and Union Territory Administrations. The Ministry of Tourism provides Central Financial Assistance (CFA) for tourism infrastructure projects that are complete as per existing scheme guidelines and are sanctioned subject to availability of funds and utilization of funds released earlier.


The State Government of Uttar Pradesh have undertaken various measures to develop and promote tourism in the State. The tourist spots are publicised through website/posters/brochures, participation in international and national travel marts and seminars.




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