Handicrafts are an important part of the lives of people of Gujarat. Jamnagar and Kutch region are known for bandhej or bandhani or tie-dye products. Another intriguing craft is that of beadwork, which is made by joining two or three beads together. Souvenirs such as hanging chaklas, Mangal kalash, decorated coconuts, artefacts, necklaces, bangles, earrings, ornaments and torans are made with this craft. Tourists are particularly entranced by the finely-woven Patola or double ikat sarees. A distinct tie-and-dye technique is used to create identical patterns on both sides of the sarees that is a characterstic feature of Patola.

Gujarat is well-known for small handicrafts of wood and furniture as well. One can buy wooden furniture from Surat, Kutch, Saurashtra and minakari furniture from Rajkot. One of the oldest handicrafts of Gujarat is zari. According to historians, this craft was started during the Mughal era and used motifs and patterns exhibiting Mughal glory. The state is also revered as the oldest block printing centre in the world. While visiting Gujarat, buying figures and toys made of clay and terracotta is a must. Some other important crafts include leather, applique and patchwork.

The village of Nirona lies 40 km from Bhuj and is known for Rogan art. The art travelled to India from Persia and has been kept alive by the Khatri family in the village. The word 'rogan' in Persian language means oil and the paint is made using castor oil. Earlier, the local communities used to buy Rogan art pieces for wedding ceremonies.